Best AI Prompts for Content Strategy (2026)

Prompts for content strategy#

Act as a content strategist. Build a 30-day cross-channel content plan for [DESCRIBE YOUR AUDIENCE AND WHAT THEY STRUGGLE WITH] on [LIST YOUR CHANNELS]. I can produce [NUMBER] pieces per week and my goal is [ONE MEASURABLE GOAL]. Give me three to four content pillars with the reason each earns a place, a week-by-week calendar table (date, channel, pillar, format, working title), and one metric per pillar. Mark anything that needs my own data or experience before it can be written.

Act as an editorial planner. From the customer questions below, group them into topic clusters and rank the clusters by how directly they connect to [YOUR PRODUCT OR SERVICE]. For each cluster, propose one anchor piece and up to four supporting pieces, and name the question each one answers. Do not invent search volumes. [PASTE YOUR CUSTOMER QUESTIONS, SUPPORT TICKETS OR SALES-CALL NOTES]

Act as a content operations lead. Turn this one anchor piece into a repurposing plan: for each of [LIST YOUR CHANNELS], say what to extract, the format, the length and the hook, and flag which formats should not be reused because they lose meaning outside the original. Keep a table of what was derived from which section. [PASTE YOUR ANCHOR PIECE]

Act as a content auditor. Review the inventory below against my goal of [YOUR GOAL]. Sort every item into keep, update, merge or retire, with a one-line reason based on the numbers I supplied. Do not assume performance for any item that has no data, and list the missing data you would need. [PASTE YOUR CONTENT INVENTORY WITH TRAFFIC, CONVERSIONS AND PUBLISH DATES]

Act as a growth analyst. Write a measurement plan for my content programme: for each pillar give one outcome metric, one leading indicator, where to read it (for example Google Search Console or my analytics tool), a review cadence, and the result at which I should change course. My current baseline is [PASTE YOUR CURRENT NUMBERS OR WRITE "NONE YET"].

What to add to any content strategy prompt#

• Your audience and their real questions, in their words. Anthropic's guide says to treat the model as a capable new employee who lacks context on your norms and workflows, and Google's guidance asks whether your audience would find the content useful if they came directly to your site.
• The reason behind each constraint. Anthropic says explaining why an instruction matters helps the model give more targeted responses, so write "two pieces a week, because I work alone", not just "two pieces a week".
• Your own source material: past posts, notes, product facts. Put long documents above the instructions, as Anthropic advises, and OpenAI says to supply data the model would not otherwise have.
• A sample of the plan format you want, such as one filled-in calendar row. Anthropic recommends three to five varied, relevant examples; Google recommends a few examples with a consistent format.
• A named output shape: a table with fixed columns, or numbered steps if the order matters. Google's prompt design guide and Anthropic both say to specify format and constraints.
• A statement of who writes and how it will be disclosed. Google's Who, How and Why questions ask for clear authorship and, where AI is used in a way readers would expect to know about, an explanation of how the content was made.

A worked example#

Take the first prompt, filled in:

Act as a content strategist. Build a 30-day cross-channel content plan for freelance bookkeepers in the UK who lose clients at tax-return season and have no marketing background, on a blog, LinkedIn and a monthly email. I can produce 3 pieces per week and my goal is 20 new email subscribers per month from the blog. Give me three to four content pillars with the reason each earns a place, a week-by-week calendar table (date, channel, pillar, format, working title), and one metric per pillar. Mark anything that needs my own data or experience before it can be written.

A good result for this task contains:

• Pillars tied to the stated goal and audience, each with a reason, not generic labels such as "education" and "engagement".
• A calendar that matches the stated capacity of 3 pieces a week, with dated rows and one channel per row.
• A metric per pillar that you can actually read, such as email signups from the blog, not "engagement".
• Items flagged as needing your input, such as client stories or your own numbers, instead of invented case studies or statistics.
• A repurposing link between pieces, so one blog post feeds a LinkedIn post and an email item.

The full prompt library is on our prompt library page.

Limits of this guide#

The vendor guides explain how to brief a model; none of them tests content-strategy prompts, so we cannot say which wording yields a better plan. Google's documentation describes what its ranking systems aim to reward and states that E-E-A-T is not itself a specific ranking factor; it does not promise any result from a calendar or a set of pillars. We did not test the prompts, and we did not verify any channel-specific platform guideline, so posting cadence and format choices are yours to validate against your own data.