Best AI Prompts for Marketing Plans (2026)

Prompts for marketing plans#

Act as a chief marketing officer. Outline a 12-month marketing plan for [DESCRIBE YOUR COMPANY AND PRODUCT] with a total budget of [PASTE YOUR BUDGET] and the goal of [PASTE YOUR GOAL AS A NUMBER AND DEADLINE]. Cover positioning, two or three audience segments, a budget split by channel with the reason for each share, quarterly milestones, and one metric per channel. List every assumption (conversion rates, costs, sales cycle) in a separate table and mark which ones came from my data below and which you guessed. Current results: [PASTE YOUR CHANNEL RESULTS].

Act as a growth marketer. Build a multi-channel plan for [DESCRIBE YOUR SITE] that compares organic search, answer-engine visibility, email and paid for a monthly budget of [PASTE YOUR BUDGET]. For each channel give the effort or spend per month, the leading indicator, the lagging indicator, how long you expect before results show, and the condition under which we should cut it. Use only the traffic and conversion data I paste here and flag anything you assume: [PASTE YOUR ANALYTICS SUMMARY].

Act as a B2B marketing director. Draft an account-based marketing plan for [DESCRIBE YOUR TARGET ACCOUNT LIST AND BUYER ROLES]. Include account tiers, the contacts to reach in each, one message per role, the sequence of touches over 90 days, sales and marketing ownership, and the metrics that show an account is engaging, such as meetings booked and stage progression. State the budget per tier you would need and what you assumed about win rate and deal size.

Act as a product marketer. Write the marketing section of a launch plan for [DESCRIBE YOUR PRODUCT AND LAUNCH DATE], covering competitor differentiation, beta-user recruitment, press outreach and the week-by-week order of work for the six weeks before and after launch. For each claim in the messaging, say what evidence we would need to hold before publishing it. Competitors and our proof points: [PASTE YOUR NOTES].

Act as an e-commerce growth strategist. Propose a performance and content plan for [DESCRIBE YOUR STORE AND TOP PRODUCTS] with a monthly ad budget of [PASTE YOUR BUDGET]. Show a break-even calculation using my margin and average order value, a test plan with the first three experiments and the result that would stop each, and a note on any affiliate or influencer activity that needs disclosure. My margin and order value: [PASTE YOUR FIGURES].

What to add to any marketing plan prompt#

• A goal as a number with a deadline. Anthropic's guide says to explain the context or motivation behind an instruction because it helps the model deliver more targeted responses.
• Your own results by channel. Google's prompt guide advises supplying the information the model needs, such as a reference document, instead of leaving it to guess.
• The budget and any fixed costs, so the split is checked against a real total.
• A required output shape, such as a table with channel, spend, assumption, metric and stop rule. Google advises stating the format you want.
• A request to label assumptions apart from facts you supplied. This keeps invented benchmarks visible.
• Examples of a past plan you liked. Anthropic suggests three to five examples for best results, wrapped in tags so the model separates them from instructions.

A worked example#

This fills in the first prompt for a small business. All figures are invented for illustration.

Act as a chief marketing officer. Outline a 12-month marketing plan for a bookkeeping app for freelance designers in the UK, priced at 15 pounds per month, with a total budget of 60,000 pounds and the goal of 1,200 paying subscribers by 31 December 2027. Cover positioning, two or three audience segments, a budget split by channel with the reason for each share, quarterly milestones, and one metric per channel. List every assumption (conversion rates, costs, sales cycle) in a separate table and mark which ones came from my data below and which you guessed. Current results: 310 subscribers; 4,000 site visits per month; 2.1% visit-to-trial; 38% trial-to-paid; 40% of new subscribers come from organic search; we have never run paid ads.

A good result for this task:

• Shows a budget that adds up to the stated total, with a reason for each channel share.
• Separates the figures we pasted from the assumptions it added, and does not present assumptions as facts.
• Ties each channel to a metric and a stop or review point, not just activities.
• Gives a quarterly path to the numeric goal that is consistent with the funnel rates supplied.
• Names what it could not know, such as paid-ad cost per trial, since we have no history.

Then check the claims and tactics. The FTC says advertisers need a reasonable basis for claims before an ad runs, backed by objective evidence. Its Endorsement Guides say a connection between a brand and an endorser, such as payment or free products, must be disclosed clearly where people will see it, and that advertisers answer for what their networks say. If the plan proposes influencers, reviews or testimonials, have someone responsible for compliance review the wording. Do not publish a plan that asks for incentivised reviews only from happy customers.

The full prompt library is on our prompt library page.

Limits of this guide#

This page covers planning prompts and the claim and endorsement rules that touch them. It does not establish which channel mix works for your market, and no prompt can tell you that without your data. We did not test these prompts or compare model outputs. We also could not read the UK Government Communication Service OASIS campaign-planning guide (objectives, audience insight, strategy, implementation, scoring), because its pages returned errors on 2026-10-22, so no claim here relies on it. FTC guidance is US law and is not legal advice; other countries have their own rules.